The Icon League Expands: OneQrew Joins Forces with The Pack

Freiburg, August 28, 2024 – OneQrew is proud to announce its official sponsorship and team partnership with The Pack—the Icon League team led by former soccer pro and top scorer Simon Terodde, the voice of German soccer Wolff-Christoph Fuss, and former handball Bundesliga manager Thorsten Storm. As a leading developer of software for the craftsmanship and SMB sectors in Germany, OneQrew will support The Pack from the start of the Icon League’s inaugural season. The sponsorship includes digital branding on the league’s online platforms, the OneQrew logo on the sleeves of game jerseys and training suits, and prominent advertising in the arena. Additionally, the OneQrew Cam will offer fans exclusive behind-the-scenes content.

The Icon League, a new soccer league founded by Germany’s most successful footballer, Toni Kroos, and Twitch streaming legend Elias Nerlich (Eligella), will kick off its first season on September 1st in front of 17,000 fans at the sold-out Lanxess Arena in Cologne. This German indoor soccer league features 14 teams composed of well-known athletes, artists, and streamers. What sets the Icon League apart is its unique blend of traditional soccer with an innovative set of rules and dynamic gameplay mechanics, creating the perfect mix of competitive sports and entertainment.

The Future of Soccer is Driven by Dynamism and Action

“The Icon League, and particularly The Pack, merge athletic excellence with significant digital reach. With well-known figures in German soccer like Toni Kroos, Simon Terodde, and Wolff-Christoph Fuss, alongside influencers like Elias Nerlich, this league captures the attention of a broad and diverse audience. This will allow OneQrew to establish itself as a partner in an innovative sports environment and connect with new target audiences—including young, digitally engaged viewers. After all, everyone starts somewhere, searching for goals and direction in their younger years and looking up to successful role models. Even team leader Simon first trained as an industrial mechanic before making a career as a professional soccer player. On behalf of OneQrew, I’m thrilled about our partnership with The Pack and wish this incredible team great success in the upcoming season,” says Tim Schlawinsky, Vice President of Marketing at OneQrew.

“Soccer is, and always will be, a sport rooted in tradition; that’s not going to change. The Icon League won’t revolutionize it, but it will introduce new, innovative paths,” says Simon Terodde, one of the three team shareholders. “The game is going to get faster, more unpredictable, and, as a result, more entertaining,” says the second Bundesliga’s top scorer. “New formats, innovative rules, and thrilling action will captivate a young audience of millions through modern digital channels,” adds Wolff-Christoph Fuss, the second team shareholder. For Germany’s most respected soccer commentator, it’s clear: The Pack and OneQrew are a perfect match: “This is where a passion for innovation meets enthusiasm. We’re excited to tackle this challenge together and aim to compete for the title.”

Further information about the sponsorship can be found here.

About OneQrew

OneQrew is the leading digital partner, providing innovative solutions for offices, workshops, and construction sites. Our forward-looking platform delivers apps for all devices, with automation features that take care of routine tasks across a wide range of applications—from order processing to time tracking—boosting efficiency and creating more freedom in the workday through smart digitalization.

Currently, OneQrew brings together 15 software companies focused on the construction and craftsmanship industries. Renowned brands like blue:solution, TAIFUN, M·SOFT, P Software & Service (PinnCalc), extragroup, PraKom, FFUF, QOMET (Softwareschmiede Höffl), CP-Pro, AAA EDV, DIGI, scireum, mexXsoft, Juprowa, and Accantum contribute decades of expertise and highly functional products to the OneQrew group, which was founded in 2020.

Together, OneQrew represents more than 40,000 craftsmanship businesses in the craftsmanship and SME sectors, whose approximately 280,000 employees generate around 20 billion euros in annual value creation—forming a crucial part of the economic backbone of Germany, Austria, and Switzerland! With over 600 dedicated employees, OneQrew is passionately committed to our customers every day. Our digital solutions empower businesses to achieve extraordinary goals and build a better future by blending tradition with innovation across generations.

THE PACK is a franchise within the ICON LEAGUE. Over the past few months, the three shareholders, Simon Terodde, Thorsten Storm, and Wolff Fuss, have built a top-tier team that includes former Bundesliga and second Bundesliga players, as well as current upper league players. As a young company in a young league, THE PACK is striving to become the first champion of the ICON LEAGUE.