The digital expert for small and medium-sized businesses and the trades enters a strategic sponsorship deal with Germany’s only professional cycling team.

Freiburg, August 13, 2024 – A New Partnership for Innovation and Excellence: The OneQrew Group is stepping onto the sponsorship stage. Germany’s leading software developer for the trades and SMEs is now an official sponsor of the professional cycling team Red Bull – BORA – hansgrohe.

This strategic partnership reflects OneQrew’s ambitions to increase its brand awareness beyond the DACH region and promote international growth. Red Bull – BORA – hansgrohe competes in 260 race days annually across five continents, attracting a global audience of billions, including key events like the Giro d’Italia and the Tour de France. This collaboration represents a perfect synergy of excellence, passion, and innovation, resonating with an audience that values the highest standards both in sports and in business.

“Cycling and Craftsmanship Share Many Similarities”

“Our partnership with Red Bull – BORA – hansgrohe is not just a sponsorship—it’s a passionate call to courage, innovation, and excellence. From the cyclist who maintains his bike like a small mechanic to the legendary performances that remind us of the great achievements of both riders and master craftsmen, cycling and craftsmanship share many similarities,” said Tim Schlawinsky, Vice President of Marketing at OneQrew. “Moreover, we share values like dedication and the pursuit of excellence. Together with Red Bull – BORA – hansgrohe, we demonstrate that progress and tradition do not exclude one another, but instead give each other wings—and that working collectively towards a goal promises success and brings joy.”

“Diversity is deeply rooted at the heart of OneQrew. Here, many different people from various fields work closely together to achieve great things—just like in a cycling team. By combining tradition and modernity in this partnership, we complement each other perfectly. While Red Bull – BORA – hansgrohe brings the modern dynamics of cycling, OneQrew represents the traditional excellence of craftsmanship and SMEs. We are very much looking forward to the upcoming time, during which we will tackle our next stage victories together,” added Dominik Hartmann, Co-CEO of OneQrew.

Stephan Unser, Co-CEO of OneQrew, commented: “We are proud to support an outstanding team alongside market leaders from other industries. With BORA and hansgrohe, we have a direct connection to crafts sector, and with Red Bull, we are exactly where we want to meet our customers and partners. It is a very strong team behind the OneQrew brand.”

Ralph Denk, CEO of Red Bull – BORA – hansgrohe, stated: “Our path to success in recent years has been through the SME sector. I am pleased to welcome OneQrew as a new partner whose heart beats just as strongly for craftsmanship and SMEs as ours. We are happy to contribute to OneQrew’s success with our network, alongside our long-term partners BORA and hansgrohe.”

Red Bull – BORA – hansgrohe is Germany’s only team in the UCI WorldTour—the premier league of global cycling. The team is entering its 15th season. Starting as an underdog, it has gradually established itself among the world’s top teams, with nearly 300 race victories. With Red Bull now the majority owner, CEO Ralph Denk aims to make it the most attractive brand in cycling. The team has already achieved a general classification win at the Giro d’Italia, stage victories in all the Grand Tours, and wins in the major classics, and it continues to strive for victories in the world’s biggest races.

Now comes the sponsorship by OneQrew, a group of companies formed in 2020 through the merger of five digital experts from the craft sector. Currently, OneQrew unites 15 software companies around craft and SMEs – including many well-known brands such as M•SOFT, TAIFUN, and blue:solution – under one roof.

More information about the sponsorship can be found here.

About OneQrew

OneQrew is the leading digital partner for businesses, offering solutions for offices, workshops, and construction sites. Our forward-thinking platform provides apps compatible with all devices, featuring automation tools that handle routine tasks across various applications—from order entry to time tracking—making everyday work more efficient and freeing up valuable time.

Currently, OneQrew brings together 15 software companies focused on the construction and finishing trades. These include well-known brands such as blue:solution, TAIFUN, M·SOFT, P Software & Service (PinnCalc), extragroup, PraKom, FFUF, QOMET (Softwareschmiede Höffl), CP-Pro, AAA EDV, DIGI, scireum, mexXsoft, Juprowa, and Accantum. Each of these companies brings decades of expertise and high-functioning products into the OneQrew group, which was founded in 2020.

Together, OneQrew represents over 40,000 businesses in the trades and SMEs, employing approximately 280,000 people who generate around 20 billion euros in annual economic value—forming a crucial part of the SME backbone in Germany, Austria, and Switzerland. At OneQrew, more than 600 employees work passionately every day to support our customers, providing digital solutions that enable the achievement of extraordinary goals and contribute to building a better future. OneQrew combines tradition with innovation, catering to all generations.